Farmers depend on you for information. That’s particularly true when a new product or technology comes along. You can help your customers succeed by providing advice about which new technologies are most likely to work in their fields.
One way to understand new technologies is to try them yourself to see where and how they perform. Alan Lager, a retailer with AgChoice, an MFA dealer in Rock Port, Missouri, is doing just that.
“I like to see what’s working and then talk to customers,” Lager says. “I can explain why a new product may work on their farm.”
Lager looks at what works in the field and reads everything he can to stay up on new developments.
“I read news articles and ask questions to learn about new systems,” he says. “I try to keep up with the ‘latest and greatest’ so I can help customers. You have to do your homework and be ready to answer their questions.”
Greg Young, a Mycogen Seeds sales representative from Lincoln, Nebraska, sees a lot of retailers who are hungry for solid information about new technologies.
“We show them new technologies such as the Enlist weed control system,” Young says. “We invite them to demo plots. We arranged several on-farm burndowns this spring with Enlist Duo herbicide. Those really opened some eyes.”
Young says the retailers involved in those trials can actively promote Enlist Duo® herbicide as a burndown for the coming spring. They also may be better prepared to help growers decide about opportunities for Enlist™ corn this spring.
“As a retailer, I try to visit research plots and ask questions,” Lager says. “With Enlist, we are interested in the effectiveness of weed control and on-target application. I think the flexibility to use glufosinate on Enlist soybeans may benefit many farmers.”
Lager realizes that when he earns a customer’s trust by providing sound advice, he’s earning their business. He can do that better by familiarizing himself with new technologies and understanding each customer’s needs.
Take five to 10 minutes to view the Enlist training module. It is designed to share with farmers interested in the Enlist system. The Enlist 360 Seller training is designed for retailers to learn about Enlist™ herbicides — become the expert so you can let your customers know about the latest in herbicide-tolerant technology.