Ramping Up Enlist E3™ Soybean Offerings for Your Customers

By: Shawna Hubbard, herbicides product manager, Corteva Agriscience, Agriculture Division of DowDuPont          

Shawna Hubbard

In January, we got some tremendous news for soybean farmers. Enlist E3 soybeans received import authorizations from China and the Philippines, and we announced launch plans. Commercial volumes of Enlist E3 soybeans are available now.

This summer, we’ll be able to help more farmers get a first-hand look at the Enlist system, including Enlist herbicides, and the differences this weed control system offers. We’re expanding grower experiences with demonstration plots, field technology days and other education activities.

Robust ramp-up plans are underway, including extensive seed production to ensure that Enlist E3 soybeans are broadly available to farmers in 2020.

To bring this important technology to more farmers, we’ll broadly license Enlist E3 soybeans to the industry. In 2020, we expect to achieve 10 percent market share in soybeans thanks to the performance and weed control advantages possible with Enlist E3 soybeans.

Weed control and crop performance
It’s important to understand Enlist E3 soybeans offer more than exceptional weed control: These soybeans deliver excellent yield potential. Enlist E3 soybeans provide the most advanced trait technology for a new standard of weed control and yield performance.

Growers can preserve more of the yield potential of an Enlist E3 soybean variety by eliminating weeds – using Enlist herbicides as the cornerstone of a full weed management program approach – and retaining more natural resources for the crop. Because of our industry-leading breeding program, Enlist E3 soybeans will be in elite genetics and will be available in a range of maturities.

Finally, Enlist herbicides provide growers peace of mind. Enlist herbicides contain 2,4-D choline with Colex-D® technology to deliver near-zero volatility and reduce drift. Farmers are realizing these products stay where they’re sprayed. Growers who follow the label are building confidence in the efficacy and ease of use with the Enlist system.

Planning a program approach
You can help your growers stay ahead of weeds by planning a season-long strategy for weed management. Start clean with a burndown application. Consider Elevore® herbicide with Arylex® active to help customers get the season started right. Follow with effective residual herbicides: The Corteva portfolio includes Sonic®, Trivence® and EverpreX.

Finally, make timely postemergence applications of an Enlist herbicide when weeds are small and actively growing. Using multiple modes of action improves weed control. Enlist herbicides give your customers the flexibility of additional postemergence modes of action. Enlist Duo® herbicide conveniently combines 2,4-D choline and glyphosate. Or you may suggest growers use Enlist One herbicide for additional tank-mix flexibility to target specific weeds, including those susceptible to glufosinate.

Retailers can take advantage of many online tools, including the Product Use Guide, Sprayer Cleanout Guide, Application Guide and the Enlist Ahead detailer, which includes information on the Enlist Ahead app, incentives and other benefits. More information is available at Experiencing Enlist or by visiting our YouTube channel and following us on Twitter at @EnlistOnline.

About the author: Shawna Hubbard is herbicides product manager for Corteva Agriscience™, the Agriculture Division of DowDuPont. She works to deliver information about the Enlist™ weed control system to media, retailers and farmers.

™®Trademarks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners. Enlist E3 soybeans were jointly developed by Dow AgroSciences and MS Technologies. Enlist Duo and Enlist One herbicides are not registered for sale or use in all states or counties. Contact your state pesticide regulatory agency to determine if a product is registered for sale or use in your area. Enlist Duo and Enlist One herbicides are the only 2,4-D products authorized for use with Enlist crops. Consult Enlist herbicide labels for weed species controlled. Always read and follow label directions. ©2019 Dow AgroSciences LLC