Farmer Demand for Enlist E3™ Soybeans Will Generate Strong Sales of Enlist™ Herbicides

The initial reaction from soybean farmers who are growing Enlist E3 soybean varieties this summer has been extremely positive. Many say they expect to plant 100% Enlist E3 soybeans in 2020. That means retailers have the opportunity to sell a lot of Enlist herbicides next spring and summer.

Corteva Agriscience projects Enlist E3 soybeans will make up at least 10% of the U.S. soybean market share in 2020, and some geographies will have significantly higher adoption than the national average. Enlist E3 soybeans will be available from all Corteva Agriscience brands: Pioneer, Mycogen, AgVenture, Dairyland Seed, Hoegemeyer, NuTech, Seed Consultants and Terral.

In addition, Corteva Agriscience is working with more than 100 independent seed organizations to license the Enlist E3 soybean trait. This will give significantly more farmers access to Enlist E3 soybeans for 2020 and beyond. See Enlist.com for a list of seed companies who are licensing the Enlist E3 trait.

Seed dealers are gearing up for heavy sales. Reuben Koehler is an Illinois seed dealer who sees big things for Enlist E3 soybeans in his area.

“I think Enlist will be a huge player for us,” he says. “I hope to get near 40% market share from customers next year. Guys are in the right frame of mind to try it. A lot of them are on board already.”

Ben Hortenstine, an Illinois farmer who has used the Enlist weed control system for three years now, says he plans to be 100% Enlist E3 soybeans in 2020. “One of my neighbors also says he intends to go heavy on Enlist E3 soybeans, maybe even 100%, next year,” Hortenstine adds.

“If the yield is good, we’ll go all Enlist E3 soybeans next year,” says Lynnet Talcott, who farms with her husband, her son and her daughter-in-law in Nebraska. “As far as weed control, it’s a 10. The field is clean as it can be. It’s what we were looking for.”

All this means retailers should consider keeping plenty of Enlist One® and Enlist Duo® herbicides on hand, along with qualified glyphosate and glufosinate tank-mix partners, which farmers also can use on Enlist E3 soybeans. Consider Durango® DMA® herbicide, a glyphosate product, from Corteva Agriscience for tank-mixing needs with Enlist One herbicide.

“Retailers may want to invest in bulk storage for Enlist herbicides,” suggests Shawna Hubbard, Product Manager for Corteva Agriscience. “We’ll have ample supply of both Enlist One and Enlist Duo for 2020 to cover Enlist E3 soybean, Enlist cotton and Enlist corn acres. We expect high demand from farmers who will be applying during the 2020 season and continued growth in future years.”

Learn more about Enlist E3 soybeans as well as Enlist One and Enlist Duo® herbicides by talking to a Corteva Agriscience territory manager, by going to Enlist.com or by using Enlist Ahead resources. Also check out the YouTube channel or our Twitter page @EnlistOnline.

Demand for Enlist™ herbicides is likely to increase substantially as farmers quickly adopt Enlist E3™ soybeans. Retailers can book deliveries now to meet customer needs.

™®Trademarks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners. Enlist E3™ soybean technology is jointly developed by Dow AgroSciences LLC and MS Technologies LLC. Durango DMA, Enlist Duo and Enlist One herbicides are not registered for sale or use in all states or counties. Contact your state pesticide regulatory agency to determine if a product is registered for sale or use in your area. Enlist Duo and Enlist One are the only 2,4-D products authorized for use with Enlist crops. Consult Enlist herbicide labels for weed species controlled. Always read and follow label directions. © 2019 Corteva.