Being the person your customers can trust

Three Key Takeaways from This Article:

  • January is a good time to reevaluate your relationships with your customers. How can you be a good partner for growers heading into a new season?
  • Illinois farmer Allen Tompkins and his retailer Troy Leininger discuss how important it is for a farmer and retailer to have a trusted working relationship for a successful growing season.
  • Tompkins and Leininger say a retailer needs to be a person the farmer can trust and rely on.

A new year is upon us and farmers are already making plans for the upcoming growing season. It’s time to recommend the right products and the right programs to your customers to ensure a successful yield come fall. One integral piece of ensuring that success is the farmers’ trust in you and your recommendations.

We interviewed farmer Allen Tompkins and retailer Jeremy Leininger about the importance of trust in a working relationship at Tompkins’ farm in Smithboro, Illinois, last summer.

Leininger, who works for Woolsey Brothers Farm Supply in Vandalia, Illinois, put it simply when he said, “The farmer has to trust you, because if they don’t trust you, they might as well not do business with you.”

Now is a good time to reevaluate the relationships you have with your customers. By making sure they trust you, you’re setting them, and yourself, up for success in 2020 and beyond.

Watch the video of Tompkins and Leininger below or on the Corteva Agriscience YouTube channel. You can also learn about the best corn herbicides for your farmers who are planning ahead by visiting the Corn Herbicides Portfolio on

Suggested TweetA retailer needs to be someone a farmer can trust. This video shows how a good relationship between farmer and retailer leads to success:

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